Leadership interview business paper Essay Example | Topics and Well Written Essays - 500 words

Leadership interview business paper - Essay Example He carried along on the same lines, often doing two jobs in a day to support his family and education. Davis graduated with a degree in electronics engineering and went ahead to do his MBA. Throughout his education, he was always working part-time to take care of his siblings and mother. Right now, he has his own small company which is growing at an enormous pace and is already perceived to become more successful. With such great experience and personality aspects, I found him an ideal candidate for this interview. The questions I asked him were: His answers to my questions were all very brief, yet highly powerful. All of his answers were supported from practical knowledge and exposure and had no text-book touch to them. According to him, a leader is somebody who is standing in front of his people and controlling and directing them. A leader cannot be a person who sits in isolation in a corner. He needs to be there among people all the time. This is highly essential in gaining popularity and trust with his people. Having been a leader of a successful organization since 8 years, he considers this to be the major difference between leaders and managers. I learnt that leadership traits do not occur in a person by birth but are developed, since childhood, with the help of the environment around. If, at a very young age, a person is thrown up with difficult obstacles and told to cross them, this develops leadership skills in him. Moreover, when a person assumes responsibility of something, be it a house, younger siblings or a company, he automatically assumes the role of a leader. He believes training and education cannot make a successful leader, but can only polish the existing leadership skills in a person. An important point I learnt was that a leader needs to be loved by his people. The love can only come when the people trust him, respect him and are fond of him. A strict

Accident Analysis Essay Example for Free

Accident Analysis Essay In January 25, 1990, Avianca Flight 52, a Boeing 707 left Bogota, Colombia for New York. After more than an hour of delay, the plane ran out of fuel and crashed in the town of Cove Neck, Long Island, New York, killing 73 people, including 9 crew members and 65 of the 149 passengers, and injuring the rest. Analysis of this accident would show how human error, faulty systems and bad weather conditions caused this accident. The flight crew did not officially declare that they were running out of fuel until it was already too late. The accident could have been avoided if the flight crew has clearly stated that they were really in trouble. Language barrier could have played a part since the crew only asked for â€Å"priority† which in Spanish could mean that they were in trouble. The crew should have notified their fuel load to Air Traffic Control when they were put on hold for the first time. This simple information could have made the difference. ATC could have suggested earlier an alternate airport had they known this information. Instead, the pilots literally went around in circles waiting for further instructions. By the time the flight was cleared for landing, it only had enough fuel for one last approach. When the plane was on its final approach, it encountered wind shear, a change of wind direction over short distances. ATC only informed the flight crew of wind shear at 1500 feet. The crew had to abort their approach because they would fall short of the runway. The flight was doomed after that incident. Even if they were redirected to an alternate airport prior to the approach, they would not have enough fuel to make it to Boston. The question now is why the flight crew didn’t consult their flight dispatch about possible alternate airports which are not as busy as the John F. Kennedy International. The answer maybe the breaking of the sterile cockpit rule below 10,000 feet. The sterile cockpit rule below 10,000 feet states that pilots should not talk about things that are not necessary during crucial stages of the flight, which is usually below 10,000 feet. The pilots mind may have wandered off due to the long delay the Air Traffic Control has given them. In a sense, Air Traffic Control failed to prioritize air traffic in JFK international. Though Avianca flight 52 did not declare its fuel load problems earlier, it did say that it wanted priority. In like mentioned earlier, due to language barrier, â€Å"priority† may have been already a distress call. Air Traffic Control confirmed this request but what kind of priority is a seventy seven minute delay? Obviously, the failure of the flight crew and Air Traffic Control to communicate properly resulted to this horrible accident. This accident could have been avoided if the airline had their own operational control dispatch system that could have assisted them when Air Traffic Control has apparently ignored them. A standardized terminology in fuel related problems also contributed to the plane’s crash. If there was only a universal term to describe what the flight was actually experiencing, the language barrier between Air Traffic Control and the pilots would have been irrelevant. To sum up, the plane crash was a result of contributing factors, communication problems, probable mental lapse of the pilots, lack of proper terminology, and unfavorable winds. This accident proves that constant communication is important in air travel and a high level of concentration is required for the job. Pilots should be trained extensively before giving them their licences, including language training that ensures pilots can converse well in English. In this aspect, a standard language for aeronautical terms should be established. Though the wind shear caused further delay, the plane could have made another attempt if only it had not been idle for more than hour.

Not Just Another Sorority Chick :: Greek Life College Sororities Fraternities Essays

Not Just Another Sorority Chick Randall Bass writes in his book Border Texts: "A culture is a network of beliefs, customs, practices, behaviors, and values. A community is a network of human relationships. The two together-culture and community-go a long way toward defining how and when we feel a sense of belonging and connection to our surroundings." (Bass 111). Essentially, these two concepts can go hand in hand. An individual can belong to a community that has its own culture and therefore, feel that they belong. This definition clearly describes the community that I belong to, which happens to be a sorority. Greek organizations, which include sororities and fraternities, are organizations in which members can discriminate (not by race but rather by personality) in the process of selecting new members. A sorority is a Greek organization that unites college women under a unique culture rooted in the virtue of sisterhood. Its members are obviously female, at least 18 years of age and college students. There are two types of sororities: typically white sororities and black sororities. Typically white sororities usually have white members, but they accept women of all different races. Black sororities traditionally have black members, but I am unsure if they would ever accept a woman from a different race. The same goes for fraternities, which is the other half of Greek organizations. There are typically white fraternities and black fraternities with the same guidelines. All four of these different organizations make up the concept of Greek life. They are all similar but they each have their own ideas and rituals that set them apart and make them unique and individual. Regardless of what they chose to do in their own chapter, all Greek organizations on campus at Oakland University must abide by the following three rules: no hazing, no underage drinking, and all members must maintain a 2.0 GPA to remain in good standing. These rules will hopefully crush any stereotypes that people have about Greek organizations, like we only party and drink, we haze our new members before offering membership, or that we are all unintelligent. If any of these rules are broken, then the organization could be fined, put on probation, or even removed all together. Aside from these basic guidelines, there is one other thing that is important to Greek life: the value of loyalty. A member's first loyalty belongs to the chapter that they are a member of, but loyalty also exte nds to all other chapters as well.

Behavior Modification Project

I don’t remember exactly when I took to smoking or how the habit had developed in me. However I remember well that my pattern of smoking has been fairly consistent, at least for the last couple of years, smoking about six cigarettes a day. There are of course days when I have smoked a couple of cigarettes more or less too. Most of my friends don’t smoke and they don’t like smoking in their presence, although they wouldn’t object it on the face. I am aware of the risks of smoking, its association with cancer and strokes, and had long decided to abandon it.I had convinced myself that I need to give up smoking. However I didn’t have a plan or deadline for it; not that I was ignorant of this fact. I knew that to get rid of any habit, one should have a concrete plan and an anticipated schedule. In my mind, I believed I would soon be implementing one for myself. Unfortunately I did nothing in an effort to quit smoking, only compensating it with a feeling that I have a strong untested will power and can easily quit whenever I wanted. It never struck me that the quitting should start now.It so happened, that I had an opportunity last month to attend a seminar on ‘Modern lifestyle trends and its impact on health’. Here the speaker emphasized that habits like smoking, alcoholism, drugs, sexual attitudes can only be reversed when it is within a reversible range. He said it was his personal opinion that chronic addicts cannot come out of it, no matter what the de-addiction programs he or she goes through. He then went on to give scary facts that awaited the pursuers of these habits. This was when I got really scared, and decided to call it a day.I knew I was not a chronic smoker although I thanked God; he didn’t define a chronic smoker. I realized and accepted the fact that I had not made even the slightest attempt, to give up smoking. I took a resolution that quitting efforts would start right here and right now. I wa s careful enough not to fall back on Behavior Modification Project 3 my will power and put it through an acid test, by deciding to quit immediately. I began to plan a way of achieving a no smoking state in a gradual way. I was happy that although my efforts to quit smoking had been late, it was being done cautiously.Had I taken an unplanned and arbitrary decision, like stopping instantly; and if it had rebounded, there were chances that I would probably never get out of it. For the first week, I had decided that I would smoke no more than six cigarettes a day, so as to average about six or lesser number per day. For the second week, I had planned a reduction of two cigarettes a day, so as to average about four or less per day. Then the most important third week, where I further reduced the number of cigarettes to just two per day. Then the hopefully successful fourth week, where I would be a non-smoker.Although I was confident, I was apprehensive of the possibility of achieving thes e goals. I recollected the times when I didn’t have a cigarette and desperately needed one, and to the extent I went, to get one. As my goal to quit smoking is to be achieved only in stages, I thought it necessary to reward myself whenever I reach the goal, for the week. This would not only be an encouragement for me, but also an acknowledgement of meeting target for that week. I decided to treat myself to a half hour, either in a flight simulator or with friends.This was my roadmap to quit smoking, planned in detail. The first week wasn’t difficult as it was almost like any before; the only difference being that it should not exceed six any day. However, I considered this week as a crucial one because this was the first week I was ever under smoking conditions. I smoked only about five for most days of this week. The second week was more difficult, as I could smoke only four or less. Here too I tried to restrict to the least possible and I smoked less than the target. I smoked only about three per day for most days, touching four only twice that week.I allowed and enjoyed the treat I promised myself, after each week. Then came the ultimate third week Behavior Modification Project 4 where I had to be more resistive to temptations; just two cigarettes a day. It was indeed difficult but I was determined, and knew it was worth it. On the third day of the third week, I had a feeling that things might become extremely difficult, and even impossible in the fourth week. Third week looked achievable, but I feared the fourth ultimate week, where I had to be without cigarettes.I realized, I needed any possible help to keep me off cigarettes. I joined a meditation class by the mid of the third week. By the time fourth week started, I felt I could comfortably keep off cigarettes for the week. I didn’t feel the urge to smoke one that entire week. In fact, I would say, the fourth week was the most comfortable and a confident one as I felt that smoking w as no longer a problem with me. When I went for my treat that weekend, I sensed the feel of being a non-smoker, for the first time. Behavior Modification Project Working out is something I really enjoy doing, but I almost always find some excuse as to why I cannot exercise more than going to Zumba twice a week. It’s not that I don’t care about losing weight or staying in shape; it’s just that the outcome of working out is too small to control my behavior. The contingency for working out is ineffective. Ineffective contingencies fail to control our behavior because the outcomes are either too small (though of cumulative significance) or too improbable.I have a given level of health, I work out twice a week for 60 minutes, and then I have an infinitesimally greater level of health. Although my level of health increasing is small and cumulative, I know neither my body image nor my weight will change by working out one time. I know getting my butt to the gym several times per week will reduce my body fat, but there are several competing contingencies that prevent me from doing so. For example, E. R. is one of my favorite T. V . shows that I love to watch if I have some spare time in my day, I would much rather watch Dr.Carter put in a chest tube to save a little girl’s life than sweat through two tank tops at the gym. If I go to the gym I will lose the opportunity to watch E. R. My performance objective is to workout at least five days a week for at least 40 minutes. The type of exercise does not matter; it can include cardio, aerobics classes, toning exercises, or any combination. I did not specify exact days I had to work out, just that I have to work out five of seven days a week. For my intervention I implemented an avoidance of loss contingency.An avoidance of loss contingency is the response contingent prevention of the removal of a reinforcer resulting in an increased frequency of the response. Each time that I missed any of the five days or working out for 40 minutes I have to pay my classmate and workout buddy Michelle $3. By working out for 40 minutes I would avoid the loss of a reinforc er (money). By setting up a performance contract I know exactly what is expected of me. I am completely aware of the behavioral contingency: the occasion for the response, the response, and the outcome for that response.Since Michelle and I go to the same gym, she holds me accountable and checks with me daily if she does not see me at the gym. I report to Michelle each day before boot camp at 3:00pm. My weeks run Monday-Sunday, and I pay out for each instance of a missed workout Monday before class. Having to give Michelle money that I would have otherwise spent at the vending machine during the class break is very aversive. I keep track of my performance of working out on a week at a glance graph, which I present to my boot camp classmates every Friday.The graph has different shapers of data points indicating the type of exercise I did. For example, I use circles for cardio, stars for weight training, and hearts if I did both cardio and toning. My benefits measure is my body fat pe rcentage. I did not choose to use weight loss as a benefit measure because as I do more toning exercises, muscle is gained so my weight may not fluctuate a whole lot. Body fat is what I really want to focus on because I could care less how much I weigh if my body looks tight and toned!So far the performance management intervention has been overall pretty successful. I am making time to workout many more times per week than I have in a long time. My performance manager Michelle really motivates me to stay on top of my game, and since we go the same gym, our workout buddy system works really well. I began the intervention on June 11, 2008 and I am currently still implementing. My body fat percentage decrease quite a bit at first, then increased slightly (due to poor eating habits).So far I have only paid out $6, which is much less than I ever thought I would have paid out at this point. I made a goal with my performance manager to hit my goal for the rest of boot camp. If I hit my goa l for the remaining 3 weeks at 100% Michelle and I are treating ourselves to pedicures! I have hit my goal of five days a week several times, and only had a few weeks when I did not reach five workouts per week. The first week of the intervention I started on Wednesday, so I missed a couple days to workout. Also, in week 5 I had a migraine so I excused myself from working out.I am currently in the middle of week 9 and so far have worked out three times. The only thing I would revise about this intervention is the diet aspect. I did increase my exercising; however, my results were not phenomenal. I think I need to put some performance management contingencies on healthy eating as well as exercise. I feel great working out more, but I am still eating Twinkies and Taco Bell! This really prevents me form losing optimum body fat! Through behavior analysis (the study of the principles of behavior)

Japanese Readings

Japanese I, 3rd Edition Notes on Japanese Culture and Communication The objective of Pimsleur's Japanese I, Third Edition is to introduce you to the language and culture of Japan primarily through your ears, and only secondarily through your eyes. This approach is based upon the fact that more than 95 percent of our lives is spent in listening and talking, and less than 5 percent in reading and writing. The most effective and productive way to begin acquiring these necessary communication skills is by actually working with the â€Å"language in use,† as demonstrated by native speakers of the language being learned.Efficiency is greatly increased when what you learn first are the most-frequently-used structures and daily life vocabulary, so that you practice with the practical tools you require every day. This carefully selected â€Å"core-language† allows the tutor to keep you focused entirely on essential language. This is self-motivating because you will begin to use it immediately and successfully. Language and culture are so closely intertwined that learning them separately can make you literally â€Å"culturally-deprived,† that is, unable to produce appropriate and meaningful language.For this reason you must carefully notice the different ways the Japanese â€Å"act† in the various situations you will experience as you proceed through the units of this course. Being sensitive to â€Å"who is doing what to whom, and why,† is what you have learned to do almost unconsciously in your native tongue – you will attain this same sense of â€Å"awareness† as you gain proficiency in your new language. This implicit instruction will come from the lessons, as you learn to identify the intonation and melody of the speakers.This Booklet will provide additional explicit instruction to further confirm what you have learned. The Notes have also been recorded on the last CD? cassette. Acquiring the culture, â€Å"the map of the territory,† is like acquiring the terminology of a subject: it enables you to operate as a fellow member in that society. Your success in working with native speakers of Japanese will depend to some extent upon how sensitive you become to the accumulated heritage that is Japanese. Unit 1 umimasen In this unit, you have learned sumimasen for â€Å"Excuse me. † You will find yourself using and hearing this expression quite often in your interactions with the Japanese. sumimasen is used for several purposes. It is often used to express the speaker's sincere and polite attitude toward others. However, Japanese people use this expression to convey not only â€Å"Excuse me,† but also â€Å"I'm sorry,† and even â€Å"Thank you. † You will hear them say sumimasen to attract someone's attention when initiating a conversation, as was demonstrated in the Unit.You might also hear this expression from someone who mistakenly steps on your foot in a crowded t rain and wishes to apologize. It is a very useful expression in a wide range of social contexts. Word Order You noticed in this unit that the Japanese word order is very different from what you are accustomed to in English. Such words as masu, masen, and masu ka – which determine whether the speaker is making a statement, negating or asking something – come at the end of a sentence. You need to, therefore, listen to the speaker all the way through to the end of the sentence to find out the speaker's intention.This may be confusing to you at first, but as you become skillful, you will be able to use this sentence structure to your advantage, as you can carefully sense the listener's feeling while you speak. You can then decide on the overall tone of your message by modifying the ending accordingly. Unit 2 Expressions of Modesty and Deference in Japanese Communication In this unit you heard a person expressing modesty when receiving a compliment from another person on hi s ability to speak Japanese.When someone compliments the Japanese on good work, nice clothes, a beautiful house, a wonderful dinner, etc. , it is customary for them to downplay their abilities, possessions, etc. While negating a compliment may be considered a sign of lack of confidence or even insincerity in some cultures, the Japanese frequently use it as an expression of modesty and deference in daily communication. As a case in point, consider this conversation: â€Å"That was a wonderful meal! You are a great cook, suzuki san. † â€Å"Oh, no. I only followed a recipe. Anybody can cook. † â€Å"I certainly can't.Could you teach me? † â€Å"Can I teach? Oh, no. You cook far better than I can. I'm the one who needs to take lessons from you. Suzuki may be seen as too modest by American standards, but this is socially acceptable behavior in Japan. This humility is only seen as avoiding appearing to be arrogant or conceited. ~ ne In this unit you also heard ne at the end of sentences, as in nihongo ga wakarimasu ne. It is roughly equivalent to the English â€Å"isn't it? † â€Å"aren't you? † â€Å"don't you? † etc. The use of ne shows that the speaker expects the listener to agree with him or her.You will hear this used frequently in Japanese; in fact, some people may end virtually every sentence with ne. Living in a more collectivistic society than the U. S. , the Japanese value being aligned with and maintaining harmonious relationships with others. The frequent use of ne illustrates their desire to avoid creating any potential for conflict or disagreement with one another. Unit 3 Omission of Subjects Japanese speakers often rely on the listener's ability to understand their real intention from what appears to be subtle and evasive verbal and nonverbal signals.Being able to leave some things unsaid so that the other can read between the lines is an important skill in Japanese communication. A person who explains thin gs in great detail is considered legalistic and is often frowned upon. The frequent omission of subjects is one example of this ambiguous and seemingly incomplete form of Japanese communication. This style of speech may frustrate foreign learners of Japanese at first. but after a while it will become natural. The Japanese language has several words for â€Å"you. † The one to use depends upon the speaker's relationship with the person being spoken to.Among these are the common anata, which was introduced in this unit, the informal anta, the formal kimi (often used by a superior to address his or her junior), and omae, used only by male speakers. However, you will often hear people address one another without using any of these, simply leaving â€Å"you† to be understood. Domo domo is used to emphasize your politeness, as in domo arigato gozaimasu. It is used for a variety of purposes: to indicate â€Å"indeed† and â€Å"very much† as in this unit, to show the speaker's suspicious feeling as in domo okashii, â€Å"I have a doubt about it,† or to mean â€Å"by any means. Japanese speakers are very fond of using domo in many contexts. Although in formal, â€Å"correct† speech, domo should be followed by a word that it modifies, Japanese speakers often use it alone. You will often hear them say domo, domo when they greet each other. Unit 4 Questions Phrased with a Negative When speaking to Japanese speakers and phrasing a question with a negative such as â€Å"Aren't you tired? † or â€Å"Isn't it hot today? † you will find that they will sometimes reverse â€Å"yes† and â€Å"no. † For example, when asked â€Å"Aren't you Japanese? they will answer â€Å"No,† meaning â€Å"I am Japanese. † Since being able to read another person's implications and behaving accordingly is an important social skill in Japan, when asked â€Å"Aren't you Japanese? † mane Japanese people will assume that you must be thinking he or she is not Japanese. In response to this assumption, they will deny, by saying â€Å"No. † meaning, â€Å"No, you are wrong, I am indeed Japanese. † That is why, in the conversation the person said iie, yoku hanasemasu (â€Å"No, you can speak well†) in response to demo, mada jozu ja arimasen (â€Å"But I can't speak well yet†).In this unit, you heard the names of two places in Tokyo: Ueno and Shinjuku. These are both very busy districts, since they are the hubs of major railroad and subway lines, serving millions of people every day who travel to, from, and around the Tokyo metropolitan area. There are numerous national and private railroad companies and some fifteen subway lines in Tokyo, and they are still being further developed. The complex subway lines make it quite challenging for international travelers, and sometimes the local residents as well, to figure out the best way to travel to their destinations.You may sometimes get an uncertain response or no response at all when you ask passers-by in downtown Tokyo for directions. The public transportation system in Japan is generally well developed, but in order to take full advantage of it, you need to first memorize the names of major- cities and towns that will help orient you to the right directions and the best method of transportation. Unit 5 Language of Social Levels, Age, Position, and Deference The complex rules governing status in Japan play an important role in the expressions used in various social situations.In this unit, you have learned how to ask a person whether he or she wants to eat or drink: tabemasu ka? and nomimasu ka? These expressions are used when there is no need for the speaker to show deference, that is, between friends, family members, and colleagues. If. however, a native Japanese speaker is in a lower position than the hearer, he or she must carefully choose the most appropriate level of politeness. O tabe ni nari masu ka? is more polite than tabemasu ka? and o meshiagari ni nari masu ka? is far more polite.A great variety of expressions are available. depending on the degree of courtesy needed. As a non-native speaker of Japanese, however, you are seldom, if ever, expected to be able to use these expressions, but you will hear them used, so it is good to be aware of them. nanika In this unit you heard nanika, a very commonly used word and a convenient expression. It is equivalent to â€Å"something† in English. You can use it for a variety of purposes: seeking a person's opinion, stating yours, and making your statement evasive.It can be followed by an adjective and an infinitive: for example, nanika tsumetai nomimono (something cold to drink). Or it can be used alone as in the expression you heard in this unit; hai nanika? (Yes, something you wish to ask'? ) You will hear many native Japanese speakers pronounce it nanka which is informal and casual, often used between friends an d people of an equal status. Unit 6 Particles When speaking English with non-native speakers, you can usually guess their fluency by their familiarity with idiomatic expressions.For example, when someone says, â€Å"John is engaged with Beth† instead of â€Å"engaged to† you can guess that the person is not a native speaker of English. The same is true of the Japanese language. There are many one-syllable words or particles that you need to be able to use properly in order to convey your ideas accurately to the listener. wa, ga, de, ni, mo, ka, no, and to are some examples of these particles. wa is often used to indicate that the preceding words are the main topic of a sentence: for example, watashi wa nihonjin desu. ga is often used the same way, as in, nihongo ga jozu desu. e indicates a place, as in anata no tokoro de. ni is equivalent to the English â€Å"at† when accompanied by a word indicating time, as in ni ji ni, â€Å"at two o'clock. † mo is â⠂¬Å"also,† as in anata mo – â€Å"you too. † ka is put at the end of a sentence to make it a question. no is possessive, as in anata no nihongo (your Japanese). to is approximately equivalent to â€Å"with† in English, as in anato to tabetai desu – â€Å"(1) want to eat with you. † Though they may he confusing at times, learning to use these particles properly will greatly contribute to your fluency in Japanese. Unit 7Cognates and â€Å"Borrowed English Loan Words† No language is free from words borrowed from other languages, and Japanese is no exception. Many English words have been adopted in Japanese, although the Japanese often pronounce them so differently that English speakers can hardly recognize that they were originally English. resutoran and biiru illustrate this point. You need to pronounce these and other words with English origins as the Japanese do, so that you can make yourself understood. Often, the Japanese have change d not only the pronunciation, but also the form and meanings of these originally English words.Japanese speakers often prefer to shorten or abbreviate loan words: for example, waapuro for â€Å"word processor,† pasokon for â€Å"personal computer,† and terebi for â€Å"television. † There are as well some English words used in Japanese whose meanings have changed to a greater or lesser extent. For example, there are many apartment complexes that are called â€Å"mansions† in Japan, usually referring to condominiums. You may find a pair of socks marked â€Å"free size,† which really means â€Å"one size fits all. † In a restaurant, you may be served mikkusu sando, or â€Å"mixed sandwiches. â€Å"Mixed† in this context means â€Å"assorted,† and you will find various kinds of sandwiches on one plate. Unit 8 Addressing People You may have noticed in the units that the Japanese people use family names to address each other. The u se of first names is usually limited to family members and close friends. The polite san is added to a family name and this can be used to address virtually anyone: male and female, young and old, strangers and acquaintances alike. Occasionally it may be attached to one's first name.Japanese rarely address one another without attaching some kind of title to the end of the person's name, and san is by far the most common. If they feel close to you, they may call you, for instance, â€Å"Mary san,† or â€Å"Dave san,† equivalent to â€Å"Miss Mary† or â€Å"Mr. Dave,† as a sign of friendly courtesy. When referring to yourself, however. you would never use san. This is a polite title, used only when referring to others. Counting Things You have learned ni for the number â€Å"two† in this unit. By the time you complete the course, you will have learned many more numbers.You will find counting in Japanese is easy, no matter how large the number may be. You will need to know large numbers, as 1,000, 20,000, 100,000 and maybe more. The value of one American dollar has fluctuated between 80 and 140 yen in the last ten years, and thus prices will usually appear as large numbers. For example, it costs 700 to 1,000 yen to buy lunch, 330 yen to buy a bottle of beer, 600 yen to take a cab for the first mile, and 2,000 to 3,000 yen to take a bus from the New Tokyo International Airport to downtown Tokyo.Another important thing to remember when counting things in Japanese is that there are a wide variety of words used as â€Å"counters† that must accompany the numbers. The â€Å"counter† you use will vary, depending largely on the shape of the material you are counting. In this unit, for example, you have learned ni hon for â€Å"two bottles. † hon is the â€Å"counter† for long things, such as bottles, trees, poles, pencils, hair, etc. â€Å"One bottle,† however, is not ichi hon, but ippon. â€Å"Three bottles† is san bon, and â€Å"six bottles† is roppon.Although the pronunciation of hon may appear to change without any logical consistency, it has simply been adjusted for easier pronunciation. Several other â€Å"counters† you may find useful are mai, used for flat material such as paper, cloth, and plates, and dai, used for many kinds of machinery including computers, cars, and heavy industrial equipment. ken is used to count houses and shops. People are counted as nin, though one person and two persons are exceptions and counted as hitori and futari, respectively. Starting with three people you can say san nin, yo nin, go nin, etc. Unit 9 Meals of a DayJapanese does not have unique names for each meal such as â€Å"breakfast,† â€Å"lunch,† and â€Å"dinner. † The word gohan is used for every meal preceded by asa or â€Å"morning† for breakfast, hiru or â€Å"day† for lunch, and yoru ? yuu or â€Å"evening† for dinne r. Gohan alone means rice, so it is used to refer to a meal or rice, depending upon the context. You will find that many Japanese people these days do not eat rice with every meal. They often have coffee and toast with butter, margarine, and various kinds of jelly for breakfast, while the traditional Japanese style breakfast consists of a bowl of rice, fish, eggs, sea weed, and miso (soy bean paste) soup.For lunch noodles made from buckwheat (soba), and flour (udon) or spaghetti are popular. Many American fast food chains are also popular, especially among young people. The Japanese dinner consists of rice, fish, meat, and vegetables. As is commonly known, the Japanese consume more fish than average Americans. Circumlocution In this unit, you heard a man and a woman trying to agree on the time to meet for a drink, and making alternative suggestions. This provides useful practice.In reality, however, you will find the Japanese people to be much more subtle when they must express a ne gative response. Concerned with saving face, the Japanese resort to a variety of verbal and nonverbal communication strategies, and avoid directly saying â€Å"no† whenever they can. One common way to turn down a proposal is to remain silent. When you do not receive an immediate response to an offer, then the chances are that the person does not want to accept it, but at the same time does not want to offend you or make you feel had. A long delay in responding may be another form of refusal.In Japan, unless you are speaking with someone you know very well and a mutual trust exists, you will rarely hear a straight answer given to a difficult question, especially when that answer involves some kind of refusal. How do you reach that level? It will take some time, but if you are sensitive to another culture quite different from yours, and have a positive attitude toward adapting to it, you will be able to acquire the communication skills necessary to establish, maintain, and deve lop trusting relationships with the local people. Unit 10Levels of Politeness The Japanese language has complex rules concerning the levels of politeness and deference necessary in different social situations. Throughout the course, you have learned how to speak on the â€Å"polite† level appropriate in virtually any situation you are likely to encounter in Japan. As you listen to conversations between Japanese friends, you may hear more informal expressions. For example, instead of asking nan ji desu ka? for â€Å"What time is it? † they might simply ask, nan ji? â€Å"What time? † Another example is wakatta for â€Å"understood† rather than wakarimashita.The Japanese language has many ways for the speakers to differentiate between formal and informal expressions in daily conversations. When you visit Japan and listen to a conversation between two friends, you may be discouraged at first as you find many unfamiliar expressions exchanged, but this happens when you learn any foreign language. The expressions that you have learned in this course will serve as a strong basis for understanding the Japanese people, and given that basis, you will be able to develop your listening comprehension as well as the ability to select the appropriate words for each different situation.The level of politeness used throughout the course is suitable in conversation with any Japanese speaker. Unit 11 chotto†¦ In this unit you heard Ms. Tanaka say ichi ji wa chotto†¦ and konban wa chotto†¦ in response to suggestions to have lunch at one o'clock and to have dinner tonight. chotto means â€Å"a little† and therefore these responses can only be translated as â€Å"One o'clock is a little,† and â€Å"Tonight is a little,† respectively. Even though the expressions may be regarded as unfinished in English, Japanese speakers often use chotto when they wish to indicate their hesitation, refusal, and confusion.Japanese in gen eral are tentative and indirect in their communication, and the word chotto is very convenient in helping them express their modesty. Even when a proposal submitted by a subordinate needs substantial improvement, for example, the superior may say â€Å"mo chotto† (a little more), indicating that the subordinate needs to work on it before the proposal can be accepted. When you hear this word, be aware that it can cover various degrees, and it may not literally mean just â€Å"a little. † masen ka? When inviting a person to do something, you have a range of forms in English to express various degrees of politeness.The Japanese show their deference toward the listener by changing how they end a sentence. In this unit you learned how you can invite a person to have lunch and dinner with you. You could directly ask the person whether he or she will have lunch with you by saying, watashi to hirugohan o tabemasu ka? For native Japanese speakers, however, this expression, lite rally translated as â€Å"Do you have lunch with me? † is far too direct and even offensive and would not be used in actual conversations. The â€Å"request† is more than likely to be turned down. Asking the same question in a negative form, watashi to hirugohan o tabemasen ka? onsiderably softens the tone, and it will probably make the listener feel more comfortable either accepting or declining the offer. This is equivalent to â€Å"Why don't you †¦? † and â€Å"Won't you †¦? † in English. Unit 12 Yen: Japanese Currency The yen is the unit of Japanese currency, and its value against the U. S. dollar has appreciated in the last few decades. Until the early 1970's the exchange rate was fixed at one US dollar to 360 yen, but it has been fluctuating and one US dollar is now worth about 120 to 140 yen. Although in writing it is symbolized as â€Å"yen,† its pronunciation is more like en.There are four notes: 10,000 yen, 5,000 yen, 2,000 yen, and 1,000 yen that are of different sizes and colors. The 2,000 yen notes were issued in commemoration of the year 2000 but they have not been circulated very widely. Also there are six kinds of coins: 500 yen, 100 yen, 50 yen, 10 yen, 5 yen, and l yen. While Americans in general carry little cash and use credit cards and checks instead, the Japanese tend to pay cash when they go shopping. You will find many kinds of vending machines that sell a wide range of things, from soft drinks to train tickets. Some of he machines accept 10,000 yen notes and give change in both paper money and coins. Using a Telephone in Japan Communicating on the phone in a foreign country is always a challenge. You now know that â€Å"hello† is moshi moshi in Japanese, literally meaning â€Å"I speak, I speak. † You can say moshi moshi both when you answer the phone and make a call to someone. It has been used ever since the telephone was introduced in Japan. It costs 10 yen to make a local c all. You will seldom see people in Japan using coins when they use public telephones. Instead they use pre-paid telephone cards that can be purchased from vending machines.The pre-paid cards cost either 500 yen or 1,000 yen, worth 50 and 100 local calls, respectively, and they can be used for any local, as well as long distance and overseas calls. A great majority of the Japanese people own cellular phones today, which has largely replaced the need for public phones altogether. Many Japanese use their mobile phones as a primary means of communication to send and receive e-mails, check the weather, make plane reservations, purchase tickets, etc. , since a great amount of information is made available through mobile phone network systems.You will notice many Japanese busy talking on their individual phones, checking e-mail on small display screens, and punching in information on hand-held Palm Pilots ®. Unit 13 Counting in Japanese Knowing how to count is important in order to funct ion properly in any language. You must be able to count so that you can understand the prices of goods you want to buy, services that you wish to use, make plane reservations, and so on. Now that you have learned to count from one to ten and started to work on numbers above ten, the rest will be quite easy.Just as long as you know the first ten numbers, you can make any number up to 99, simply by combining them. In this unit you have learned 14, 15, and 16. They were simply made up of ten and four, ten and five, ten and six, respectively. You can continue to count in the same way up to 19. Then 20 is a combination of two and ten, that is, ni ju. You may guess that the same rule is applied to every number after 20. 21 is ni ju ichi, or â€Å"two ten one. † Though you will only be introduced to a few new numbers in any unit, when you understand the rule you will be eady for large numbers, and you will indeed encounter them on your initial entry to Japan. Good-bye sayonara has b ecome widely known as â€Å"goodbye forever† through the movies, TV dramas, and other media. It may indeed imply in some contexts that the person using this expression has no intention of seeing the other person ever again. It can, however, be readily used to say â€Å"good-bye† when you will be seeing the person in the near future. jaa mata is an expression equivalent to â€Å"See you. † It is a fairly informal way of ending a conversation, and of expressing your intention to see the person again. aa, atode, literally meaning â€Å"then later,† implies to Japanese speakers that the speaker is expecting to see the other person again on the same day, whereas English speakers may not when they say, â€Å"See you later. † You may want to be careful of this difference. Unit 14 takusan, sukoshi There is no clear and explicit difference between singular and plural forms of nouns in Japanese. In English, most words need an â€Å"s† or â€Å"esâ₠¬  at the end to indicate plurals, but most Japanese words do not change. Whether the nouns are countable or uncountable, you can use takusan for â€Å"a lot of† and sukoshi for â€Å"a little† or â€Å"a few. For example, â€Å"one beer† is biiru ippon, â€Å"two beers† is biiru nihon, and `'many beers† is biiru takusan. â€Å"I have a lot of money† is watashi wa okane o takusan motte imasu, and â€Å"I have a little money† is watashi wa okane o sukoshi motte imasu. The word sukoshi has a variety of functions in daily conversations. It not only stands alone to mean a small quantity, but you can also say watashi wa nihongo o sukoshi hanashimasu, meaning â€Å"I speak a little Japanese,† sukoshi hoshii desu, â€Å"I want a little,† or even, sukoshi ososugimas, â€Å"It's a little too late. Drinks Japanese, just like Americans and Europeans, enjoy drinking when they dine. Many business meetings are followed by or even co nducted during dinners and drinking parties. In these social occasions, people establish personal relationships with one another as they discuss more casually their individual feelings. Beer is by far the most popular alcoholic drink, but most alcoholic drinks such as wine, whiskey, bourbon, brandy, gin, vodka, and rum are also available. Japanese sake, made from rice, is also popular, and it is served either cold or warm.Shochu, or distilled liquor made from a variety of grains such as wheat, rice, and sometimes potatoes, is also a popular drink among Japanese. If you do not care for an alcoholic drink, you can of course ask for any soft drink you are used to. In addition to most soft drinks available in America and Europe, cold oolong tea (Chinese tea) is served in most places. In general, hot Japanese green tea is served free of charge in most restaurants. Unit 15 itte kimasu The conversation in this unit began with a lady saying itte kimasu. It literally means, â€Å"I am going † or â€Å"I am leaving. When Japanese go somewhere, they usually say it to those they are leaving behind. In response, the person who is staying usually says itte rasshai, literally meaning, â€Å"Please go. † Of course they use this expression to wish the person a good trip. When people come home they say tadaima, or â€Å"I've just come home,† to which others respond by saying okaerinasai, meaning, â€Å"Welcome back. † These sets of greetings are exchanged when people go in and out of the house and are very common among the Japanese; you are sure to hear them when staying in a Japanese home.As a short-term visitor from a foreign country you are not expected to say these greetings, but if you do, your efforts will surely be appreciated. Unit 16 desu ga In this unit you learned that in order to make hoshii desu, â€Å"I want,† more polite, you can say hoshii n desu ga, â€Å"I would like. † The last particle, ga, means â€Å"but† an d when added at the end of a request, it helps the speaker express his or her reservation. The person who ends a request with ga indicates that â€Å"While I wish it could be done, I would understand even if it cannot be done. This is just another instance that demonstrates the Japanese value on modesty. It is also a sign of their desire to depend upon others' benevolence, which is known as amae. One's ability to depend on others as well as respond to others' call for dependence is an important social ability. You will also hear desu kedo, essentially the same as and even more polite than desu ga. Unit 17 kyo wa nani o shimasu ka? You learned earlier that wa is used for emphasis or comparison. In Unit 14 and the present unit you have practiced using several words that indicate time, such as today and this evening, followed by wa.Here, this means â€Å"as for. † You will also notice that in Japanese the words or phrases that indicate time are usually placed in the beginning o f a sentence, unlike in English where these words are normally at the end. You may notice when a Japanese person speaks to you in English, she or he may habitually begin a sentence with time, such as, â€Å"Yesterday, I went to see my friend. † â€Å"Today, what would you like to do? † When you speak Japanese, it is often desirable to begin a sentence with a word or phrase indicating time. Unit 18 shujin, goshujin ? anai, okusan When Japanese people introduce their spouses, they do not introduce them by their names. While English-speaking people will introduce their spouses, saying, â€Å"This is my wife, Mary† or â€Å"This is my husband, Bill,† when Mr. Sato introduces his wife to you, he will say simply kanai desu, or kore wa watashi no kanai (tsuma) desu, â€Å"This is my wife. † When Mrs. Sato wants to introduce her husband to you, she will probably say shujin desu, or kore wa watashi no shujin (otto) desu, â€Å"This is my husband. † Y ou may be surprised when you find the meanings of kanai and shujin. anai literally means â€Å"inside the house,† and shujin means â€Å"master. † Since kanai and shujin refer to one's spouse in a modest manner, you will never use them for another person's spouse. For â€Å"your husband† you simply add go for politeness to shujin, and say goshujin, or anata no goshujin. â€Å"Your wife† is anata no okusan, or simply, okusan. Here we have a different word, okusan, which means â€Å"a person deep inside (the house). † Coming from the North American culture where equality between the two sexes is a serious concern, you may be astonished to see that Japanese women are still treated as a minority or a weaker sex.Role differentiation with regard to sex is more distinct in Japan than in the United States. The society is changing, however, influenced by the global concern for racial, sexual, and religious equality and is importing and incorporating some ne w policies. You will find many men now referring to their wives as tsuma, and women to their husbands as otto, much more neutral terms than kanai and shujin. Interestingly, however, there is no word to replace okusan when referring to your conversational partner's wife.The original meanings of these terms however, are being lost, and they are only titles that people continue to use without any derogatory connotation. Unit 19 hajimemashite ? dozo yoroshiku When you meet someone for the first time, you greet that person by saying, â€Å"How do you do? † â€Å"Pleased to meet you,† or something similar. Many Japanese people say hajimemashite, or dozo yoroshiku. Literally, hajimemashite means â€Å"(I am meeting you) for the first time,† and it has come to be used as an initial greeting remark. dozo yoroshiku is a more implicit expression with a wide latitude of ossible interpretations, depending on the context, the nature of the relationship that is about to develo p, etc. It literally means â€Å"Please be good to me† and it symbolizes the value that many Japanese people place on mutual dependency known as amae. Just as with many other expressions used as social lubricants such as, â€Å"Let's get together sometime,† â€Å"Drop in when you are in the neighborhood,† the real function of dozo yoroshiku is to make the initial encounter between people go smoothly. Unit 20 hitori, futari, san nin When you count a number of people in Japanese, you use regular numbers except for â€Å"one† and â€Å"two. As you've learned, â€Å"one† is ichi, â€Å"two† is ni, and the word that shows you are counting people is nin. The Japanese perceive that it would be awkward to say ichi nin, and ni nin, so they use an old way of counting instead. â€Å"One person† is hitori, â€Å"two persons,† futari. The rest is easy and regular: san nin, yo nin, go nin, roku nin, shichi nin, and so on. Also notice that w hen you want to say â€Å"eleven persons† and â€Å"twelve persons,† you say ju ichi nin and ju ni nin instead of ju hitori and ju futari. otoko no ko, onna no ko You have learned otoko no ko and onna no ko for a boy and a girl.Notice that in Japanese there are no special words such as â€Å"boys† and â€Å"girls. † Rather, you say literally, â€Å"a male child,† and a â€Å"female child. † You can use these words for all ages from newborn babies to children in high school and sometimes even in college. An important cultural difference you may notice if you spend some time living in Japan is that Japanese children are generally more dependent on their parents than their U. S. counterparts are, and that they frequently appear to be less mature. Parental support for children is usually continued through, and often beyond, college.You would not find it awkward, therefore, to call a twenty-two-year-old male college graduate otoko no ko. You may often hear Japanese refer to their children as ookii otoko no ko, chiisai onnna no ko, etc. They literally mean â€Å"a big boy† and â€Å"a small girl,† respectively, and the Japanese may be actually talking about the size of their children, or they may be calling a grown-up boy ookii otoko no ko and a very young girl chiisai onna no ko. The context will determine the meaning. In this unit you heard â€Å"watashitachi wa otoko no ko ga hoshii n desu ga† for â€Å"We would like a boy. Japanese, like many other Asians, are more particular about the sex of their children than people in many Western countries. While it has become legally accepted for a married couple to use two separate last names, both the husband's and the wife's, it is still predominantly the husband's last name that is kept. Family business has been traditionally handed down to the oldest male child in the family. Many parents, therefore, would like to have at least one boy when they have chil dren. Unit 21 otearai, toire Just as you can find many words in English that indicate a lavatory, you will come across a variety of expressions in Japanese.In this unit you have learned two of them: otearai and toire. otearai literally means â€Å"a place to wash hands† and is equivalent to â€Å"washroom† or â€Å"bathroom† in English. toire is an imported version of â€Å"toilet,† and it is very commonly used. Japanese also use keshoushitu, roughly equivalent to â€Å"powder room. † The most direct and straight expression of benjo, equivalent to lavatory, is rarely used in daily conversations. An interesting discovery you may make in a Japanese home is that the toilet and the bath are in separate rooms, unlike in the U. S. where you most often find both in one room.In Japan, a toilet and a bath are regarded as facilities that perform very different functions. a, so desu ka? â€Å"Ah so† is an expression stereotypically associated with Japa nese in many old U. S. films, and it is commonly known to Americans as an utterance that Japanese make frequently. While the Japanese may not use it as often as it is depicted in the films, it is indeed an appropriate expression to show your surprise at an unexpected finding or to confirm the response to your inquiry. Remember to make it into a polite form by adding desu ka at the end when you say it to a person to whom you need to show respect. Ah, so† without desu ka is perfectly appropriate between friends. Unit 22 kodomo, kodomo san In the conversation the woman asked, nan nin kodomo san ga imasu ka? and the man said, futari kodomo ga imasu. When you talk about someone else's family members, you show your respect by adding san at the end. The san is equivalent to Mr. , Mrs. , and Miss. When you talk about your own family members, on the other hand, you never use san. This is an example of Japanese humanrelationship-centered communication, and it serves to maintain smooth a nd harmonious personal ties in Japanese society.The Japanese manner of expressing politeness is complicated by their notion of modesty. They show their deference to others by not only symbolically heightening the other's status, but also by lowering their own. You may often hear the Japanese speak ill of their own family members. A mother may say, for example, â€Å"My son is dumb, and he's doing so poorly in school. Your son seems really smart and you have nothing to worry about. I am embarrassed. † The other person will, of course, respond by saying something like, â€Å"Please stop joking.My son only spends a lot of time in his room, pretending to study so hard. But I have no idea what he is doing. Maybe he's listening to his stereo, or reading comic books. † The two mothers clearly do not mean what they say to each other. While such an interaction may appear to be overly condescending and insincere to people from the U. S. culture, it is an important aspect of soci al interaction in Japan. You, as a non-native speaker, are not expected to play the complex social game, but an awareness will contribute greatly to your comfort in and appreciation of the culture.Unit 23 Weights and Measures You have learned to ask for some gas for your car and also to talk about distance. Whenever you travel to a foreign country, you are likely to come across different perceptions of weights, distances, heights, volumes, etc. If you are visiting Japan for a short period of time as a tourist, these differences may not affect you very much, but if you are to stay there for an extensive period of time, engaging in business as well as social conversations, you will find some knowledge concerning the Japanese system quite useful.Even when the Japanese speak to you in English, they will still use the system to which they are accustomed. Here are some examples to show you how the U. S. weights translate to their Japanese counterparts. One foot is about 30 centimeters, an d an inch is about 2. 5 centimeters. If you are 6 feet tall, then you are 180 centimeters tall, and if you are 5 feet 6 inches, then you are about 165 centimeters. One pound is about 0. 45 kilograms, which means that if you weigh 100 pounds, that is about 45 kilograms, and 150 pounds translates into 67. 5 kilograms.When you visit a grocery store, you will find various things priced by 100 grams. A steak, for instance, may be 600 yen for 100 grams, which is roughly equivalent to $22 to $27 per pound, depending on the exchange rate. One gallon of gas, another expensive item in Japan, is roughly equal to 3. 8 liters. One liter ranges from 90 yen to 110 yen depending on the kind and place where you get it, and it translates into $2. 70 to $3. 35 per gallon. Finally, the road signs that tell you the distance to your destination and also the traffic signs indicating speed limits are all in kilometers.One mile is approximately 1. 6 kilometers, and thus 40 kilometers per hour, which is a co mmon city speed limit, is 25 miles per hour. Again, as a foreign visitor you may not need to know all of these, but if you can get used to them, it will facilitate your daily activities. Unit 24 Getting Around in Japan The high price of gas in Japan has been mentioned. If you drive while in Japan, it could be quite challenging for you, as well as it is for local residents. The Japanese must go to a special driving school to obtain a driver's license and the average fee is over $2,000.The number of skills that are necessary to get around in crowded cities accounts for the high fee. You should apply for an international driver's license prior to your departure for Japan. You must remember that the Japanese drive on the left side of the road, as the British do. Because of the limited space, parking is a problem in big cities and it is also quite expensive, so you may want to think twice before driving in Japan. Public transportation, on the other hand, is well developed and very conven ient for both local trips and long distance traveling.You may enjoy a Shinkansen bullet train ride across the country from Aomori, the northern tip of Honshu (the largest island) all the way through Tokyo, Nagoya, Kyoto, Osaka, to Fukuoka, the largest city on the island of Kyushu, the southernmost major island. Air traffic has been developed quite extensively, and as a result air fares have become reasonable in recent years. The major airports are located in Sapporo, Tokyo, Nagoya, Osaka, Fukuoka, and Okinawa. Unit 25 Oo kei As you have learned, the Japanese have borrowed many words from English: gasorin for â€Å"gasoline,† depaato for a â€Å"department store,† etc.O. K. has become a universally recognized expression, and it is no exception in Japan. You will hear many Japanese use oo kei to indicate that everything is all right, or to ask you whether something is all right with you. You will also notice that they may accompany the verbal utterance of oo kei with a n onverbal sign, index finger bent to touch the thumb to form a â€Å"zero. † That same sign is also used to indicate money in Japan. Store Hours In the conversation in this unit, the man said that the department store may be closed because it is late.While he may have said it so the lady would not go shopping, it is important to know when the Japanese department stores are open as they do not always keep the same store hours as those in the U. S. They usually open at 10:00 AM and close around 6:30 PM on regular business days, including weekends. Unlike some stores in the U. S. , many Japanese department stores and small shops are open on Sundays. In fact, the stores are most crowded on Sundays. Each department store, however, has designated one weekday as a day off, usually Tuesday, Wednesday, or Thursday.You will find the Japanese stores extremely crowded with people during two main giftgiving seasons every year: mid to late July and December. During these seasons, most store s stay open till 8:00 or 9:00 PM. Unit 26 ni, san In this unit you learned ni, san nichi for â€Å"a few days. † The ni, san, literally meaning â€Å"two (or) three,† can be used in combination with many other words: ni, san nin (â€Å"a few people†), biiru ni, san bon (â€Å"a few beers†), and ni, san shukan (â€Å"a few weeks†). We have repeatedly stressed ambiguity and indirectness as features of Japanese communication, and ni, san is just another example.Even when the speaker knows precisely how many people he or she is talking about, the expression ni, san nin may be used. Although the expression literally indicates only two or three as possibilities, four or even five are not completely excluded. To respond to the question, â€Å"How many beers did you have last night? † a Japanese person may say ni, san bon, while he might, in fact, have had five or six. The range of possibilities included in ni, san is wider than that of â€Å"a few . † Taxis in Japan You have learned another English word that is commonly used in Japanese: takushii.Taxis are readily available in most cities, and even in fairly small towns. You can flag one down on the street or phone for a pick-up. Most taxis, both company-owned and privately-operated, are connected by radio. They are clean, safe, and convenient. The fares vary, depending on the city you are in. They are slightly more expensive in large cities such as Tokyo, Yokohama, and Osaka than in smaller places such as Hiroshima, Fukuoka, and Sapporo. You do not need to tip the driver, but simply pay the fare displayed on the machine by the driver's seat.An interesting discovery you will make is that the rear passenger door opens and closes automatically. Just as long as you can clearly tell the driver where you wish to go, or show a map and point to your destination, you will get there safely and rapidly by taxi. Unit 27 hyaku Now that you have learned hyaku, one hundred, you can g o all the way up to 999 by simply combining the numbers you already know. One hundred is hyaku, so one hundred five is hyaku go. One hundred ten is hyaku ju. You can guess that two hundred is made up of ni for â€Å"two† and hyaku for a hundred: ni hyaku.The rest is easy except that the pronunciation of hyaku varies slightly depending on what number it follows. Three hundred is san byaku, six hundred is roppyaku, and eight hundred is happyaku. It is quite easy to count in Japanese, and it is also important that you know how to say large numbers, as they are frequently used in daily interchange. Unit 28 jaa In any spoken language you can find interjections which are used frequently, but which have no specific meanings. Some examples in English are â€Å"well, ah, uh, um. † jaa is a good Japanese example.It can be used in a variety of situations and gives the speaker a chance to think carefully about what he or she is about to say, to take a turn to speak, etc. In the pr esent unit, it was introduced as being equivalent to â€Å"well then. † You can use it when you wish to say â€Å"See you later† to a friend. You can also say jaa when you ask a series of questions. For example. â€Å"biiru o nomimasu ka? † â€Å"iie, nomimasen. † â€Å"jaa, osake o nomimasu ka? † How naturally you use these interjections may be a good indicator of your mastery of the language you are learning.Unit 29 masu, mashita, masen As stated before, Japanese word order is quite different from English. In English, the general meaning of a sentence is made clear early in the sentence. You can figure out whether something is happening now, will happen in the future, has already happened, or did not happen at all, by listening to the first part of a sentence. The Japanese language, on the other hand, places the important words toward the end of a sentence. The difference among masu, mashita, and masen is very small, and they come in the very end of a sentence.Such an attribute of the Japanese language may require your extra attention, and you need to be careful not to jump to conclusions until you hear the entire sentence. Unit 30 Continuing Success Throughout Japanese I, Third Edition you have learned many essential elements of the Japanese language. Practicing what you have learned in the thirty units will assure you successful initial encounters with the Japanese people. We hope you will keep up with your daily practice and further build upon your vocabulary.One additional aspect of competency that you will find useful and important is your sensitivity to cross-cultural differences in values, thought patterns, space and time orientations, mannerisms, etc. You can also continue to build on your communication skills by proceeding on to Japanese II. Introduction to Reading Japanese When you visit a foreign country such as Japan, where the language sounds very different, and the appearance of the written language does not e ven remotely resemble what you are used to, you may naturally find yourself somewhat intimidated.Just imagining the difficulty you may face in learning how to read and write can be discouraging. Mastering reading and writing Japanese is indeed an extremely long and complex process, and even many native speakers have not completed the learning process. In this course you are learning spoken Japanese. While a knowledge of the orthographic form of Japanese will be useful when visiting Japan, it is not necessary to acquire speech. In the following notes, however, some basic and important knowledge of written Japanese will be introduced.Once you understand the essentials that underlie written Japanese, you will find that reading in the language is much easier and less intimidating than you may have anticipated. Kanji, the Chinese Characters Kanji is the â€Å"pictorial† writing the Japanese borrowed from the Chinese. Each Kanji character represents an object or idea, and in writte n Japanese these objects and ideas combine in various ways to form new words and phrases. The pronunciation of each character varies depending on the context, and some Kanji have up to four or five different ways to be pronounced.One is required to be able to recognize and understand some 3,000 Kanji characters to achieve functional literacy in the Japanese language. It won't be necessary, however, to be able to pronounce the Kanji characters, and you will certainly not need 3,000, but it will be rather convenient to get the general meaning of a basic core of some 50 characters which you will see in such public places as airports, train stations. on street signs, and on restaurant menus. As an example of Kanji, we will introduce you here to a few that are typical of the pictorial Kanji characters.To get you started with reading Japanese, here is the character for â€Å"up† or â€Å"on. † Notice that it looks as if the whole character points upward: This character point ing down means â€Å"down† or ‘†under. † When put together, these two characters form a Japanese word, meaning up and down. The word is used to indicate not only the physical upward and downward directions, but also a social relationship with a status difference. Here is another character, which means a â€Å"tree. Can you see how the image of a tree was transformed into the Kanji character? And here is the character for a â€Å"mountain. † Many characters are made up of two or more parts: hen (or the left-hand radical) and tsukuri (or the right-hand radical). The Kanji for â€Å"tree† can serve as a hen, and it may be used to form such words? characters as â€Å"woods,† or a â€Å"forest. † woods forest Here is a more complex character combining three parts: mountain, up, and down. Put together as one word, â€Å"mountain,† â€Å"up,† and â€Å"down† mean a â€Å"mountain pass† or a â€Å"peak. †Å"When you can recognize some 50 basic Japanese Kanji characters, the rest will be fairly easy, as you will probably be able to guess what a new character may mean just by looking at it and identifying the component parts. The first step is to get rid of your anxiety about reading Japanese: take the time to become familiar with the fundamental patterns used to make up the Japanese Kanji characters. Katakana and Hiragana The Kanji system adopted from Chinese is the basic Japanese written system, but whereas the Chinese language uses only pictorial characters, Japanese uses two other types of writing systems in addition to Kanji.They are Katakana and Hiragana. These are two different sets of â€Å"letters† representing Japanese sounds. Each letter represents either a vowel sound or a consonant plus a vowel, for example, ka, ki, ku, ke, ko, etc. The Japanese Hiragana and Katakana are both lined up in the same way. The vowels go: a, i, u, e, o. The consonants k, s, t, n, h, m, y, r, w are placed before the vowels. You can memorize the order of Hiragana and Katakana in much the same way you memorized how the alphabet goes from A to Z. There are 46 Hiragana and Katakana symbols, as shown on the chart on the next page.Each block contains the transliterated phonetic representation of the character, followed by the Hiragana and then by the Katakana (in parentheses). Katakana is the writing system used for Japanese ? English cognates, i. e. , for words adopted from English into Japanese. You will find it particularly useful to learn Katakana, as you may need to read and write your name from time to time. Foreign and new words are spelled using Katakana, so you will see words such as â€Å"restaurant,† â€Å"hotel,† â€Å"golf,† â€Å"gasoline,† and many others in Katakana. Here is what they look like in combination: estaurant hotel golf gasoline Hiragana is the writing system comprised of letters used to represent grammatical endings a nd features that Chinese does not have. Unlike Kanji, in which a symbol represents a concept or an idea, in both the Hiragana and Katakana systems of Japanese, there is a connection between the symbol on the paper and the spoken word, and each letter is pronounced in only one way regardless of the context. Before Japanese children learn how to write the complex Kanji characters, they learn how to write Hiragana and they use it for every word.To illustrate, yama or â€Å"mountain† can be written in three different ways, in Kanji, Katakana, or Hiragana. However, since it is not a foreign word, it would rarely, if ever, be written in Katakana. mountain Kanji mountain Katakana mountain Hiragana While it is possible to use the phonetic Hiragana and Katakana scripts to represent almost any Japanese word, it is usually considered more appropriate to use the Kanji characters whenever possible, using the phonetic scripts only to represent foreign words (Katakana) or features unique to Japanese (Hiragana).Books and Signs Most westerners are accustomed to reading books starting from the front and reading each line left to right, starting from the top of the page. In books and traditional writing, however, Japanese is written in columns, top to bottom starting on the right side of a page. The books appear to open â€Å"backwards† to English speakers, as the â€Å"front† of a Japanese book is the â€Å"back† of an English text. However, in signs, menus, and books in which some English words are used, such as academic papers, Japanese is now often written from left to right. Visitors to Japan are fortunate in that

The Different Lifestyle Issues that Affect Peoples Health

The Different Lifestyle Issues that Affect Peoples Health Introduction This essay discusses the different life style issues that affect people’s health. Many diseases and disorders result from lifestyle choices. Through life style changes, individuals can afford a life free from diseases. Physical exercise and proper relaxation have been identified as critical to avoiding stress, obesity and even other complicated conditions like cancer.Advertising We will write a custom essay sample on The Different Lifestyle Issues that Affect People’s Health specifically for you for only $16.05 $11/page Learn More By avoiding smoking, alcohol and drug abuse, individuals avoid associated diseases and social problems. This essay covers issues to do with stress, tobacco use, alcohol consumption, drug abuse, diabetes and cancer. For each of the mentioned issues, I consider the causes and best ways of stopping or limiting related destructive behavior. Stress Stress happens when we are stretched or straining. Straining c an happen in the psychological, physical, emotional or mental self. When one thinks a lot, it will translate into stress. The same happens when one does too much physical activity. Stress can largely be associated with unhealthy lifestyles. Unhealthy lifestyles are characterized by overdoing of some things and neglect of given aspects of self. For example, people who over eat are likely to suffer from stress induced by effects of overweight. Stress often registers both as a feeling and a physical condition (Ratcliff 69). Some people realize they are stressed when they start to behave in certain awkward ways e.g. making simple mistakes at work. Stress induces sleeplessness, headaches, stomachaches, general tension in the body, general fatigue, bouts of anger, nervousness, lack of appetite, overeating, mood swings, loss of enthusiasm for life and unexplained anxiety (Ratcliff 52). The signs and symptoms vary from individual to individual. In extreme cases, individuals turn to drug abu se or alcoholic tendencies when stressed. To avoid stress, individuals have to learn to balance work and relaxation. Life is neither about work nor leisure. Everything has to be done in the right dose i.e. work hard but also relax enough. For students, stress management would require budgeting well for time. The timetables should allow for study time, physical exercise time and some time of pure relaxation. Tobacco Tobacco smoking has been practiced for a very long time. Many people smoke tobacco for pleasure. Smoking is an addiction that people take to out of influence especially from company. Tobacco has chemical properties so that when inhaled they activate the body and make the body alert (Connolly 22).Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Smoking tobacco has been scientifically proved to be the cause of many breathes system related complications and cancer. Smoke part icle perforate the lungs in the long run leading to lung failure or lung cancers (Connolly 37). It is also known that tobacco smoke contains carcinogens which affect body cells making them cancerous. Widespread smoking is associated with advertisement or marketing campaigns by tobacco companies. In the advertisement, thought currently, highly restricted, smokers were depicted as the cool guys (Connolly 75). Smoking was associated with achievement or being super. Currently, despite antismoking campaigns, smoking continues. As an individual, I can not imagine myself smoking because there is no recorded benefit that one gains from smoking. More sensitization and legislation against tobacco smoking is a sure way of stopping and limiting smoking. Alcohol Alcohol is used almost world wide. Continued use of alcoholic drinks results in addiction and development of health problems. Individuals who are addicted to alcohol have a compulsion to be drunk always. Stress, socios of such drugs incl ude opium, cocaine, heroine etc. although the drugs, on the short term, induce a happy feeling in the user; in the long run they are addictive and affect the individual adversely. Drug abuse often causes individuals a lot of problems. When found out, drug abuse often carries some form of criminal penalty. People who abuse drugs also have high propensity towards violence, unprotected sex, lawlessness, crime, and suicide. Drug abuse also leads to addiction or dependence that makes individuals virtually unproductive. It has been proved that some drugs when used cause physiological damage to the brain and the nervous system (Abadinsky 18). Many psychiatric problems result from drug abuse e.g. smoking of bhang. Generally, efforts to limit or control abuse of drugs are effected through legislation and harmful effect sensitization. It is criminal to handle or use certain substances such as heroine or cocaine (Abadinsky 37). Government, non governmental organizations and even religions do a lot to sensitize community against drug abuse. As an individual, being principled and avoiding peer pressure comes in handy in avoiding the drug abuse traps. Diabetes Diabetes is a condition that results in the body not being able to regulate blood sugar. This is caused by the pancreas producing less or too much insulin (Moran and Merriman 3). Due to the insulin available being in abnormal amount, it does not work properly producing an abnormal condition in the body. This happens when one eats too many sugary food stuffs, due to bacteria attack or exposure to chemical toxins. Although diabetes is sometimes inherited, many cases of the disease are acquired due to lifestyle related issues. Eating of sugary things contributes in a big way to occurrence of diabetes cases (Moran and Merriman 41). From very early ages, parents often find themselves trapped in appeasing their children with sweet things as cakes and sweets. However, these sweet foods only increase blood sugar to the level where the pancreas becomes overworked or the insulin produced is not enough to facilitate breakdown of sugar. Lack of physical exercise also contributes in a big way to sugar levels going high (Moran and Merriman 73). Physical exercise uses energy which is obtained from breakdown of sugar thus leading to reduction of blood sugar levels.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More To avoid diabetes, one has to regulate the amount of sugary foods he or she takes. Physical exercise is critical for proper metabolism and catabolism in the body. This helps towards breakdown or use of much blood sugar, reducing risk of overworking pancreas. Cancer Cancer refers to a condition when body cells grow uncontrollably forming a lump called a tumor. There are different kinds of tumor that register in the body in different ways. Some cancerous cells (cells that are growing abnormally and replicating out of control) spread around the body while others are often localized. When cancerous lumps or tumors form, they affect the normal flow in the body. They normal destroy the body system within which they grow. Cancer is believed to be hereditary i.e. it inherited through the genetic disposition in families. Old age is the second uncontrollable factor that disposes people to cancer. In old age the immune system becomes weaker and possibility of cell mutations I higher. However, it also largely depends on exposure to certain risks in life. Carcinogens are known to increase likelihood of getting cancer as they damage DNA thus leading to cells growing uncontrollably (Anderson 29). Smoking is widely believed to be the number one contributor to carcinogens presence in the human body. Carcinogen is also accessed through inhaling exhaust fumes. Many sexually transmitted disease causing viruses are also closely associated with cancer and they lower body immunity. Eating a poor diet puts an individual at the risk of cancer because body immunity and proper cell formation is depended on diet. Lack of exercising and obesity are associated with cancer because proper functioning of body is affected. Cancer can be prevented through avoiding of certain destructive behaviors. Smoking and drinking alcohol only raise the risks of getting cancer. Individuals have to avoid expressing themselves to the chemicals and radiation that is also associated with cell mutation (Anderson 123). Individuals have to eat right because health largely depends on what individuals eat. Conclusion This essay considers the different destructive behaviors that people engage in. From the different issues discussed, it is clear that lifestyle choices play a critical role in ensuring health living. It is advisable that individuals eat well, avoid smoking, resist any form of drug abuse, do physical exercises and avoid exposure to harmful chemicals or radiation to avoid risk of disease or other social defects. Abadinsky Howard. Drug Abuse: An Introduction.3rd Ed. Chicago: Nelson-Hall Publishers, 1997 Anderson, Greg. Cancer: 50 Essential Things to Do. 3rd Ed. New York: Plume, 2009. Connolly, Sean. Tobacco. Mankato: Black Rabbit Books, 2006. Goodwin, Donald W. Alcoholism, the Facts.3rd Ed. Oxford: Oxford University Press, 2000 Moran, Katherine, and Merriman Lisa. Diabetes: The Ultimate Teen Guide.  New York:Scarecrow Press, 2004 Ratcliffe, Gail. Take Control Of Your Life: The Fiv e Step Stress Management Plan. London: Simon Schuster, 1995

Are Prisons In Scotland Working Essay

Are Prisons In Scotland Working Essay Are Prisons In Scotland Working Essay How Fully Are Prisons in Scotland Meeting Their Aims? The Scottish Prison Service has 16 managed prisons. The purpose of the Scottish Prison Service is to deter, punish, protect and rehabilitate, delivering opportunities which give the best chance to reduce reoffending. The prison education is poorly resourced with funding at about a fifth of the level of that provided in England and Wales. Recent publicity in Scotland has drawn attention to the fact that in some prisons only 15-17% of prisoners are accessing education, even though the average is 30-40%. The current curriculum is "one size fits all" with basic literacy, numeracy and IT, regardless whether you’re long term prisoner, young offender or a woman. If prisons were to deter effectively then people would be put off in the first place and those who do enter the system would be put off every going back. Over the past few years, the Scottish government and most Scottish politicians have come to think of prison as largely ineffective in rehabilitation offenders. There is evidence that a prison sentence when given to an offender only makes them more likely to commit crime on release. Originally prisons were built as places of punishment where prisoners had few rights and beatings were acceptable. Prisons are still very strict and offenders have little privacy and no freedom. There are many restrictions on offenders lives, some prisons still focus on punishment as the main aim of the prison. From my research I

Find a Book Idea That Sells 3 Things You Must Check Before You Write Your Book

Find a Book Idea That Sells 3 Things You Must Check Before You Write Your Book Find a Book Idea That Sells: 3 Things You Must Check Before You Write Your Book If you’re about to write a book, and you want a book idea that sells,  there are three things you absolutely must check before you spend a minute writing your book.Researching these three things will help you write your book more confidently because you’ll have firm reason to believe readers will love and buy your book.Once you have your book idea, and before you begin writing, you need to check that there’s:People looking for your book ideaPeople willing to pay for your book ideaCompetition you can beatThere are two ways to complete each of the following steps: an easy, low-cost way and a time-consuming, free way. I’ll explain both. No matter which method you choose, just choose one of them so you can embark on your book writing journey with confidence. 1. Are there people looking for your book idea?Before you spend weeks, months, or years laboring to create your book, smart authors validate that there are people searching for your book idea on the inte rnet first.The free method is to type in www.KWFinder.com and use their free tool that currently allows you 3 searches per day, and type in your book idea. One piece of information this site gives you is the average times per month people type and search for your term. The higher the number, the more people actively are looking for the information you’re thinking of writing about.This tool does not tell you how many people are searching for your idea on Amazon, however, which can make your results a little dicey. Sometimes people are just looking to learn free or quick information, and not actually looking to read an entire book.When people search for a topic on Amazon, however, they are there to buy something. That’s why doing this research using a software that specifically gives you Amazon data is the best option. Enter KDP Rocket. When you search for a book idea using KDP Rocket, it gives you the estimated number of times people search for your idea on Google and o n Amazon each month. And there’s no limit to how many ideas you can search per day.Here’s the results for my fictitious book idea about ‘habits’:Once you’ve verified people are searching for your book idea, the next step is to make sure they’re willing to pay for the information.2. Are there people willing to pay for your book idea?Unless you’re planning to give your book away for free, this step is crucial. If you don’t have KDP Rocket, you’ll want to head over to Amazon.com and search in the Kindle Store for your writing idea. Look at the search results that appear on the first page. For each book, scroll down to find the Amazon Best Seller Rank. You’ll probably want to create a spreadsheet now if you haven’t already to keep track of the numbers. Once you have the Best Seller Rank for each, you should put each number into the Amazon Best Seller Rank Calculator. The calculator will tell you how many books a re selling each day. If you multiply this number by 30, you’ll get the estimated money per month that book makes.If you do this for all 14 of the books that show up on the first page of your search, you can find the average your book idea makes per month. This will give you an idea if it’s profitable enough for you to pursue.   If you’re looking for the fast and easy way, you’d already have this information right at your fingertips from doing step 1 (verifying people are looking for your book). By clicking ‘Analyze’ on KDP Rocket, you can immediately learn the average earnings per month. Wow, habits is a money-maker! Look at that second column!So people are looking for your idea and they are willing to pay for your idea, but can you compete with the big dogs? 3. Can you beat the competition for your book idea?Terms like ‘habits’ are popular and profitable, but the competition is intense. You may have noticed the column called à ¢â‚¬Å"Competitive Score.† This gives you a score between 1-100 on how hard it would be to get your book to appear when people search for your term. A 1 is easy-peasy and 100 is near-impossible. I’m guessing like me, you’re not a famous author, so you’ll want to find book ideas that have lower competition. Scores in the 20s or below are my usual target. This doesn’t mean you can’t write a book about habits. This just means you might have to keep searching to refine your idea to be more specific so you can better compete. When you search in the Kindle Store for your idea, you’ll want to take note of the number of results that appear. This tells us there are 8,055 other books that rank for the term â€Å"habits† on Amazon.Next, click on the top 3 results and write down their Amazon Best Seller Rank. Find the average of these 3 numbers to find the average Best Seller Rank of the top 3 books. You should aim to get your book to rank # 1 since it gets the most clicks, and definitely be able to compete with the top 3.Then, look at the book covers, book descriptions, and reviews. Give each book a score 1-100 based on your opinion of its professionalism, design, clarity, and happiness of reviewers. If it looks like a book you could easily beat, it’s a 1. If it’s perfect and virtually unbeatable, give it 100. Having all these numbers in an excel spreadsheet will help you analyze the competition of your book idea.If that seems like a lot of work, or you don’t know how to score the competition, you’ll love what KDP Rocket can do for you. When you click on the ‘Analyze’ button to discover how much money the book idea makes, a Competitive Score was also automatically generated. For ‘habits,’ the competition is 73pretty tough. Rocket will also give you a bunch of other recommended terms to consider, so by simply scrolling down, I found ‘healthy eating habits.†™ Lower competitionbut people aren’t paying for that idea. How about ‘how to break bad habits’: See how you can still write about what you’re interested in, but simply checking the popularity, profitability, and competition can help you refine your idea from an â€Å"I hope this works idea† to â€Å"Let’s write this book already idea!†Book Idea ValidatedOnce your book idea passes these three checkpoints, then you’re on your way to confidently writing your book. Now you have reason to believe it won’t be a waste of your time and you can proceed with more assurance that you’re writing a book that will sell.To learn more about how this product  can help you profitably launch your book to success, check out KDP Rocket here!

External Macro Environment Essay Example | Topics and Well Written Essays - 2500 words

External Macro Environment - Essay Example These factors influences a business through causing some major influences on it like competition, changing the interest rates payable by a business on loans and other debts that it, owes, changes in the cultural tastes and preferences of the society, as well as a change in the government regulations, regarding the conduct of such businesses (Porter, 1998 p33). Thus, the external macro environment of a business refers to all the political, social, economic and the technological events, occurrences and trends, which impacts on a business or its market. These factors affect the business indirectly, but the business can only respond to these factors through adopting changes and strategies that will be favorable for its operation, amidst these factors. Therefore, the decision making of a business has to rely on such factors, since they highly determine the success or failure of a business. However, the macro environment creates both favorable and unfavorable environment for the business t o operate on, thus a business has to take advantage of the favorable ones, while strategizing on how to handle the negative influences of this environment. There are various ways in which these external environment factors affect a business and consequently its HR function. Owing to the changes in the business environment that requires that the business costs must be reduced to the lowest possible level, so that the profits earned by the business can reach the expected targets, the HR function of any business has to strategies appropriately towards lowering such costs (Kendon, 190 p13). Notable of these factors that have a great impact on the HR function of a business are the technological and the social factors. Under the social factors, there are such elements as the educational levels, the diversity of the work place employees as well as religion influences. On the technological front, there are elements such as technological changes, improved knowledge and communication channels , and the moral factors (Adams, 1990 p28). There are major changes that have occurred in the HR function, within organizations in the recent past years. These changes are geared towards the decentralization of the HR function within organizations to create a less centralized HR department (Porter, 1998 p45). As a result, the HR functions have been shared within the organization to include other segments and departments of the organization, and thus change the concentration of all the HR activities from the HR department to the other functional department within an organization. This sharing of the HR functions have gone a long way in reducing the costs associated with the depart within organizations, in that the manpower required in this department as well as other tools and equipment has been reduced, by having such functions being undertaken in other segments of the organization (Kendon, 190 p22). The advancement in technology has made this transfer of HR functions to other depart ments and organizational segments possible. Recent social changes have also created several challenges to the HR functions, forcing it to be integrated into the business strategies, to overcome such challenges. The changes that have occurred in the HR function within the last 10 years include, shared services, where, those working under the shared services segment of the organizati

Entrepreneurial Marketing Essay Example | Topics and Well Written Essays - 2000 words

Entrepreneurial Marketing - Essay Example ?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4d Viral marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4e Recommendation and conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Abstract The paper gives an alternative conceptualization of entrepreneurial marketing. It gives a review on the issue of entrepreneurial marketing as one of the tools which many business ventures have applied today in the production of goods and services hence can strategize the mselves well in the global market. There are so many forms/approaches on entrepreneurial marketing but my interest is on the entrepreneurial approaches to promotion in both advertising as well as selling their products to the customers. This marketing approach has widely been applied by many business ventures both small and large and these businesses have been successful. In my research, have taken a review of the three articles on promotion which include; the guerrilla marketing, buzz marketing and viral marketing as a marketing strategy by entrepreneurs. Introduction According to American Marketing Association (2007, pp 243), entrepreneurial marketing can be defined as business function of marketing its products and services and this is achieved by taking in to account the following aspects: innovativeness, proactiveness, risk taking and the pursuit of opportunities without putting in to consideration the resources currently controlled. Our definition suits both the small and the large scale business ventures who would wish to compete effectively in the large market. Once goods and services have been produced, customers have to be informed about the new product in the market. This is only achieved by coming up with a marketing strategy to put your product in the market. Entrepreneurial marketing describe the marketing activities for both small and large scale business ventures. Given the large share of the economic activities, entrepreneurs have developed a fresh field of research on the marketing strategies which ongoing as well as the new ventures can adopt given the competition in the global market today. EM describes the marketing activities which these firms develop irrespective of their sizes and age (Brotherson 2008 pp142). Our research on entrepreneurial marketing explore that it can be implemented and for any firm to perform well, then it has to put in to consideration the various marketing strategies which differentiate the firm from the others. Ma ny firms today produce similar products and services and the only way entrepreneurs can be able to compete well in the global market is by coming up with marketing strategies and work towards achieving those strategies. Competition in the global market today is stiff hence entrepreneurs need to strategize themselves so that they can compete effectively given the limited resources they have (Chrisnail 2005). According to Aldrich (2007 pp124), it is obvious that most new ventures are not ready to be risk takers, not innovative but more rather imitative. They are not ready to incur any losses but what they do is that, they try to imitate the products ready in the market. A good example to explain this is Sony Company which produces most of the